What does the Google October 2025 update actually change for Quebec SMEs?

The October 2025 update allows users to hide ads in Google search results. This makes organic search (SEO) even more important, as only well-ranked sites will remain visible. Google is also putting more emphasis on useful content, local presence, and business credibility. SMEs should focus on quality content and strong local visibility.

Why has local SEO become so important with this update?

Local SEO in Quebec allows businesses to appear in searches targeting their region, especially via Google My Business. With ads becoming less visible, having a complete local profile, positive customer reviews, and consistent information (NAP) is essential to attract qualified traffic.

How can I improve my SME's visibility on Google after the October 2025 update?

To improve your SME’s web visibility, you should: Create useful, localized content; optimize your Google My Business profile; ensure your Name, Address, and Phone (NAP) are consistent everywhere; improve your site’s speed and mobile experience; add structured data and gather authentic customer reviews.

Do customer reviews really influence local SEO?

Yes, customer reviews for Quebec SMEs have become a direct ranking factor for local Google results. The more positive and detailed reviews you collect, the better your chances of appearing at the top of local search results.

What does E-A-T mean and why is it important for SEO?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google values businesses that demonstrate expertise (team presentation, certifications), authority (testimonials, experience), and trustworthiness (transparency, customer reviews). Strengthening your E-A-T improves your Quebec SME SEO ranking.

Does Google advertising become useless with this update?

No, Google ads are still a useful tool, but they are less dominant since users can now hide them. Relying only on ads is no longer enough: it’s crucial to work on your organic SEO and local presence for lasting visibility.